Sony FE Lens Line Expands & New Radio Flash Announced

Sony has announced two new full-frame FE lenses. A 100mm f/2.8 G Master lens and an 85mm f/1.8. They also introduced a new radio controlled flash.

FE 100mm F2.8 STF GM OSS


In addition to stunning G Master™ resolution, this unique 100mm mid-telephoto lens features “SFT™”, Smooth Trans Focus technology to elevate portraits and scenes that benefit from smooth background bokeh.

It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus, and Optical SteadyShot™ image stabilization minimizes blur.

STF, smooth trans focus technology was originally created by Minolta, and is quite exotic, learn more here.

The lens will be available March 30th, 2017 for $1499.99. Pre-order now!


Key Features

  • High-performance Optical SteadyShot™ significantly reduces blur
  • Apodization element eliminates distortion of defocused highlights
  • Direct Drive SSM (DDSSM) for fast, quiet, precise focusing
  • Selectable Macro mode – two lenses in one
  • Manual aperture ring w/ selectable on/off click for stills or movie
  • 11-blade circular aperture contributes to gorgeous bokeh
  • Aspherical lens dramatically reduces spherical aberration
  • Focus hold button, programmable for multiple functions
  • Super ED glass w/ multi-coating reduces flare and ghosting
  • Dust and moisture resistant for robust reliability
  • Nano AR coating suppresses reflections, flare and ghosting
  • Instant auto/manual focus selection
  • Internal Focus maintains lens dimensions





FE 85mm F1.8 SEL85F18_B-Large2Up

Capture beautiful portraits with this affordable 85mm F1.8 full-frame E-mount mid-telephoto prime lens. This compact, lightweight lens is ideal for both full-frame and APS C cameras. The 9-blade fast F1.8 aperture delivers beautiful background defocus effects while the dust and moisture resistant design offers robust reliability.

The lens will be available March 30th, 2017 for $599.99. Pre-order now!

Key Features

  • Large F1.8 maximum aperture
  • 9-blade circular aperture
  • Double linear motor system for fast and precise focusing
  • Customizable focus hold button
  • Refined optical performance
  • AF /MF switch
  • Dust and moisture resistant for robust reliability
  • Internal Focus maintains lens dimensions

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HVL-F45RM- Guide number 45, Compact Radio-controlled Flash


Powerful, compact flash with a maximum lighting output up to GN45 has radio wireless communication that supports multi-flash photography and professional shooting. The HVL-F45RM ensures sufficient illumination even with bounce lighting or high-speed-sync (HSS) and the radio capabilities allow it to be used as a transmitter or a receiver at up to 98 (approx.) feet with up to 15 units in up to 5 groups, making it an ideal fit for creative lighting with multiple flashes.

COMING EARLY MAY 2017. Pre-order yours today- $399.99

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