Announcing Hot New Sony Lenses & Radio Lighting System

Sony has announced two new lenses, a 70-200 f/2.8 G Master and a 50mm f/1.4 Zeiss, both with the “FE” designation which makes them compatible with every Sony mirrorless camera, but are most ideally matched with the A7 series of full frame cameras. Two new teleconverters for the 70-200 and a radio lighting system were also announced.


Meet the new 70-200mm f/2.8 GM OSS G Master lens, one of Sony’s most eagerly anticipated lenses of the year! This new lens takes its place as the flagship telephoto zoom in the Sony lens lineup. Featuring built in Optical Steady Shot (OSS) and a fast f/2.8 maximum aperture across the zoom range, the lens will be an ideal fit for nature, sports, travel, fashion and beauty, and wedding photographers.

At a Glance:

  • E-Mount Lens/Full-Frame Format
  • Optical SteadyShot Image Stabilization
  • Internal Focus, Internal Zoom, Focus Range Limiter
  • Aperture Range: f/2.8 to f/22
  • One XA Element, Two Aspherical Elements
  • Four ED Elements, Two Super ED Elements
  • Nano AR Coating and Fluorine Coating
  • Linear SSM Focus System
  • Eleven-Blade Circular Diaphragm
  • Dust and Moisture-Resistant Construction


The 70-200mm f/2.8 GM OSS G Master lens is available for pre-order and is due to ship at the end of July, 2016. The lens is priced at $2599.99. 

pre-order now

Below samples shot with the new 70-200mm.


Sony has also announced new compact 1.4x and 2x Teleconverters  – models SEL14TC and SEL20TC respectively – that offer even greater reach while maintaining the overall streamlined design and feel of the 70-200mm lens.

The converters are available for pre-order, each one is priced at $549.99.

PRE-ORDER YOUR 1.4X TELECONVERTER pre-order your 2.0x teleconverter

SEL50F14Z - A

Meet the large f/1.4 maximum aperture FE 50mm F1.4ZA. This “standard” lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning “bokeh”, or background defocus, in images. A must-have for any pro, the lens also features a physical aperture ring with an adjustable ON/OFF switch, an AF/MF focus mode switch, and a dust and moisture resistant design, further increasing its functionality.

At a Glance:

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • One AA Element & One Aspherical Element
  • One Extra-Low Dispersion Element
  • Zeiss T* Anti-Reflective Coating
  • Ring Drive Super Sonic Wave Motor System
  • Physical Aperture Ring; De-Click Switch
  • AF/MF Switch; Internal Focus
  • Dust- & Moisture-Resistant Construction
  • Eleven-Blade Circular Diaphragm

The FE 50mm F1.4ZA lens is available for pre-order and is due to ship at the end of July, 2016. The lens is priced at $1499.99. 

pre-order now

Below samples shot with the new 50mm f/1.4.

SEL50F14Z - DSC00177

USA, Jersey City, New Jersey, portrait of woman sitting in armchair

Sony has also announced a wireless radio-controlled lighting system that will be available later this summer in August. The Transmitter will be $349.99 and each receiver $199.99. This system will be compatible with Sony’s α7 II series full-frame mirrorless cameras (α7 II, α7R II, α7S II) via a firmware update.

Learn all about Sony’s flash system at our Sony Flash Seminar and Model Shoot at Park Meadows in Colorado on Saturday August 13th –> Learn More

pre-order FA-WRC1M Wireless Radio Commander $349.99


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