New Sony FE 50 1.8 & 70-300G

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm Zoom and a 50mm F1.8 Prime Lens.

SEL70300G_A3OK_DSC1764_BLOGPhotographed with new 70-300mm lens on Sony A7R II. F/11, 1/100 sec, ISO 400 at 300mm

The SEL70300G offers high zoom and magnification for full-frame E-mount cameras equivalent to 70-300mm F4.5–5.6. In addition, when mounted to APS C cameras, the focal range can reach 105-450mm offering reach beyond previously available E-mount lenses.

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pre-order FE 70-300mm G

At a Glance:

  • Full-frame 70-300mm G Series F4.5–5.6 G Telephoto zoom
  • Nano AR Coating with nano-precision structure
  • Optical SteadyShot for clear images even at full telephoto
  • Class-leading close-up focusing capability less than 3’ (0.9m)
  • 9-blade circular aperture for smooth defocus background bokeh
  • 2x Extra-Low Dispersion (ED) glass elements reduces aberration
  • 4x Aspherical elements control spherical aberration and coma
  • Linear actuator achieves fast, smooth, quiet autofocus
  • Enhanced operability w/ direct control switches and buttons on lens
  • 105-450mm (35mm equivalent) w/ APS-C format cameras
  • Lens measures 3.3″ x 5.65″ & weighs just under 2 pounds

Nano AR Coating with Nano-precision Structure
Sony’s original Nano AR Coating technology produces a lens coating that features a precisely defined regular nano-structure that allows accurate light transmission while effectively suppressing reflections that can cause flare and ghosting. The reflection suppression characteristics of the Nano AR Coating are superior to conventional anti-reflective coatings, including coatings that use an irregular nano-structure, providing a notable improvement in clarity, contrast, and overall image quality.

Optical SteadyShot™ Image stabilization
Built-in Optical SteadyShot™ image stabilization helps to reduce camera shake, particularly in telephoto, close-up, and low-light situations where camera shake is most likely to affect image quality. OSS makes it easier to capture clear images when shooting handheld. A convenient on/off switch – on the lens itself – can be used to control internal image stabilization which speeds up operation as there is no need to access the camera menu.

Class-leading Close-up Focusing Capability less than 3’
The SEL70300G telephoto zoom lens also features class-leading close-up performance, with a minimum focusing distance of less than 3 feet and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography.  This outstanding close-up performance also factors into the lens’ excellent corner-to-corner sharpness.

9-blade Circular Aperture
The 9-blade circular aperture forms a nearly perfect circle to create a pleasing and beautifully round background defocus or bokeh effect, especially when the lens is wide open.

2x ED (Extra-low Dispersion) Glass Elements & 4x Aspherical ElementsSEL70300G_Section_en_160229_Blog

As focal lengths get longer, lenses built with conventional optical glass have difficulties with chromatic aberration, and as a result images suffer from lower contrast, lower color quality, and lower resolution. To counter such problems, 2x ED glass elements are included in the SEL70300G. It dramatically improves chromatic aberration at telephoto ranges, and provides superior contrast across the entire image, even at large aperture settings.

A double-gauss configuration effectively suppresses field curvature and distortion, while a four precisely placed aspherical element control spherical aberration and coma for excellent optical characteristics right out to the image periphery. An aspherical element in a new optical design that controls all types of aberration (spherical, coma, distortion), rendering the subject with superior sharpness.

Sophisticated, Solid and Reliable
The exterior metal barrel  and sealed buttons and rings deliver outstanding operability and reliability in a design that resists the intrusion of dust and moisture which helps to ensure reliable operation in harsh outdoor conditions. Designed for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.

Fast, Smooth & Quiet Autofocus
A linear actuator and an inner focus mechanism are used for focus drive, resulting in fast, smooth, quiet focus operation. Lens noise pickup can be a problem when shooting movies, but with this lens operation is so smooth and quiet that autofocus can be used for shooting movies as well as stills.

The 70-300mm G Series F4.5–5.6 G Telephoto zoom will be available in May for $1,199.99.

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New FE 50mm F1.8 Prime Lens

SEL50F18F_160316_sony992-BlogPhotographed with new 50mm f/1.8 lens on Sony A7R II. F/1.8, 1/120 sec, ISO 100

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pre-order FE 50mm f/1.8 – Only $249.99

At a Glance:

  • Large F1.8 maximum aperture enables beautiful defocusing effects
  • 7-blade circular aperture creates beautiful defocussed bokeh
  • Compact, lightweight design ideal for full-frame E-mount cameras
  • Aspherical element controls spherical aberration and coma
  • Double-gauss configuration suppresses field curvature & distortion
  • Metal mount adds solid durability as well as a sophisticated feel
  • Fast DC motor focus actuator system drives all lens groups

The new FE 50mm F1.8 prime lens weighs in at less than 7 oz, the new lightweight FE 50mm F1.8 and delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.

The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery.   Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background.  For extended durability, the new prime lens is built with a solid metal mount.

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The FE 50mm f/1.8 will be available in May for $249.99.

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Sony Lens Family Portrait. A plethora of lens options:

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