Introducing Sony RX10 Mark III

Sony has announced an exciting new addition to its acclaimed Cyber-shot RX lineup, the high-zoom RX10 III camera.

Featuring a newly-developed 25x super-telephoto zoom lens with an extensive focal range of 24-600mm (35mm equivalent), and large 20.1 MP CMOS sensor the new RX10 III camera is the ideal choice for those looking for a one-camera solution that’s able to produce both high-quality stills and top notch 4k video.

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pre-order Sony RX10 III

Key Features

  • High Zoom 24-600mm (25x) F2.4-4.0 ZEISS® Vario-Sonnar T* Lens (35mm equivalent)
  • 20.1 MP 1″ Exmor RS® stacked back illuminated CMOS sensor w/ DRAM
  • 4K movie recording w/ direct pixel readout and no pixel binning
  • Super slow-motion movie HFR (High frame rate) up to 960 fps (40x)
  • Fast Intelligent AF achieves autofocus as quickly as 0.09-sec. 5
  • Fast response up to 14fps and 1/32000 sec. Anti-Distortion Shutter
  • Enhanced operability w/ independent focus, zoom and aperture rings
  • Professional dust/moisture resistant magnesium-alloy body
  • Bright XGA OLED Tru-Finer™ viewfinder and Sharp 3″ multi-angle LCD
  • Simple connectivity to smartphones via Wi-Fi® and NFC™ w/ camera apps

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Phantom view of camera showing the 25x optical zoom lens, the 20.1 MP CMOS sensor and the Bionz X Image Processor.

The large 1” (1.0-type) stacked 20.1 MP CMOS image sensor with DRAM chip performs at blazingly fast shutter speed of up to 1/32000, captures images at up to 14 fps (frames per second), ultra-sharp 4k movie without pixel binning and super slow-motion HFR (High Frame Rate) recording of up to 960fps (40x) movie clips – not to mention remarkable low-light low-noise capability.


While this is not a small camera, it does fit nicely in the hand and comes in just under 1.5 pounds with the battery and memory.


Rings for focus, zoom and aperture around the lens can be smoothly operated. Use the Aperture Click Switch on for tangible feedback, or off for a quiet, smooth feel – especially interesting for video shooters. The 35mm equivalent focal lengths are also indicated on the lens.

Sony RX10M3 Video Blog

An excellent 4K video solution, the RX10 III offers full pixel readout without pixel binning collects approximately 1.7 times as much information as is required for 4K movie output. This oversampling effect enhances image detail as it minimizes moiré and jaggies. A high-speed front-end LSI helps the BIONZ X image processing engine reduce image skew, smear and wobble (resulting from rolling shutter phenomenon) that can otherwise distort how fast-moving subjects look in 4K movies. High-bit-rate (up to 100Mbps) XAVC S3 format ensures high-quality movies with minimal noise from compression.

The stacked CMOS sensor enables shooting at an extra-high frame rate up to 960fps (40x) high-speed shooting of exceptionally clear, smooth close-up action, all the way up the ultra-telephoto range, ideal for sports events, etc. So the camera can capture great close-ups of faraway players on fields in arenas in super slow motion detail. You can chose from 960fps, 480fps or 240fps to playback in XAVC S at 1920 x 1080, in 60p, 30p or 24p. Choose between “quality priority” (2 sec.) and “shoot time priority” (4 sec.). There’s also an option to set “start trigger” or “end trigger” which will start capturing movie before or after you press the movie rec. button so you can time those split-second moments perfectly.

The RX10 III features 0.09-sec. high-speed AF (autofocus). By assessing the subject even before the shutter button is pressed halfway, the system’s subject detection algorithm accurately predicts the proper point of focus letting users capture decisive moments of sports and other events. Smooth, accurate focus is effective in shooting 4K movies, for which accurate focus is especially crucial, as well as stills.

Thanks to dramatically accelerated sensor readout, shutter speeds of up to 1/32000 sec. minimize distortion caused by rolling shutter phenomenon. This new blazing-fast – Anti-Distortion Shutter system — can capture shots of swiftly moving subjects without altering their shape as conventional CMOS sensors tend to do. Additionally, the super high speed shutter gives you freedom to shoot photos with defocused backgrounds by using large aperture settings under very bright lighting conditions. This is achieved by a combination of 1/32000 super high speed shutter and built-in ND filter that allows photos to be shot in extremely bright light at a maximum of EV19 with a fully open F-number aperture setting.

Despite its high pixel count of over 20 megapixels, the camera features accelerated readout for continuous shooting up to 14fps with reduced blackout. This allows for decisive moments of subjects in motion to be captured entirely, without missing even a little action.

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View every scene in rich detail with the bright XGA OLED Tru-Finer™ electronic viewfinder (EVF) with high resolution equivalent to approx. 2,359k-dots. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately frame your image, focus and monitor the results. The ZEISS® T* coating enhances clarity and reduces flare and reflection in the eyepiece optics.


Frame your images easily with a large 3” (1,229k dots) Xtra Fine™ LCD Display that rotates in multiple angles. This also makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 107° and down approx. 42°. Easily scroll through menus and preview life thanks to WhiteMagic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation.

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Combined with dust- and moisture-resistant design, the use of highly rigid magnesium alloy material for the top cover, front cover, and main chassis makes the body solid yet light, ensuring heavy-duty performance in various tough situations.

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The RX10 II features an astonishing 24-600mm (25x) zoom range (35mm equivalent) in a bright F2.4-4 lens that can take full advantage of the large 1” (1.0-type) image sensor. See subjects stand out beautifully in all kinds of scenes from wide-angle landscapes to ultra-telephoto sports action. The 9-blade circular aperture unit creates a nearly perfect circle throughout the aperture range of F2.4 to F11 which creates beautiful bokeh, for background defocus that amplifies dimensionality and ensures that point light sources appear as circles in images. Eight ED glass elements including two ED aspherical and one Super ED lenses compensate for the chromatic aberration that could otherwise be apparent in telephoto shots, and ZEISS® T* Coating helps reduce flare and ghosting, achieving high contrast plus sharp image quality throughout the zoom range. An advanced aspherical (AA) lens enhances reproduction of detail and keeps the large-aperture lens as compact as possible.

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This all-in-one camera makes extraordinary images and video in a package far smaller and lighter than a DSLR. With no lens interchangeability dust on the sensor will never be an issue.

Sony RX10M3 WiFi Blog

Thanks to built-in Wi-Fi®, you can easily connect to a compatible iOS or Android™ smartphone or tablet with the free PlayMemories™ Mobile App. From there you can control your camera, preview and frame using your mobile device and trigger the camera shutter or movie button. Then instantly transfer a photo or MP4 movie to your device. NFC™ (Near Field Communication) provides “one-touch connection” convenience to Android™ smartphones and tablets with NFC. Simply touch devices to connect. Setting up your mobile device is as simple as downloading a free PlayMemories Mobile app (

Available this May for $1,499.99

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